It's true that anyone with a smartphone can create a simple video for their company.
I've seen some brilliant DIY video gems.
I've also seen some embarrassingly poor ones too.
With video one of the most effective and preferred medium for attracting new business, the question of "should you DIY or outsource?" is on most communication and marketing professionals' minds.
I won't get into the pros and cons here - but I do want to call out some of the hidden costs that many companies might not be aware of.
That's why I've created this quick and easy cost comparison calculator to help you decide from a budget perspective what might work best for you.
Happy calculating!